Data Protection Policy

Unless otherwise stated below, the provision of your personal data is neither required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences.

This applies only to the extent that no other indication is made in the subsequent processing operations.

This applies to the online shops https://www.wirliebenhunter.de, https://www.welovehunter.com, https://www.stylecats.de, and https://www.stylecats.com.

"Personal data" means any information relating to an identified or identifiable natural person.

Server log files

You can visit our websites without providing any personal information. Each time you access our website, usage data is transmitted to us or our web hoster / IT service provider by your Internet browser and stored in log data (so-called server log files).

This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in ensuring trouble-free operation of our website and to improve our offer.

Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. The EU Commission has issued an adequacy decision for Canada. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place on the basis of contractual obligations that are comparable to those of the EU Commission's standard contractual clauses.

Contact

Person in charge/data protection officer

The provider of this website and the data controller as responsible party within the meaning of data protection law is: Diana Schuhmacher, House of Pet Design GmbH, Kirchplatz 7, 32791 Lage, Tel.: +49 (0) 5232 9805350, schuhmacher@houseofpetdesign.de.

You can reach our data protection officer directly at: Tarox AG, Dirk Tscholitsch, Stellenbachstr. 49-51, 44536 Lünen, Phone +49(0)231/98980-705, E-Mail: dsgvo@tarox.dede

Initiative contact of the customer by e-mail

If you initiate business contact with us by e-mail, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the treatment and answering your contact request. If the contact serves the implementation of pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b DSGVO.

If the contact is made for other reasons, this data processing is carried out on the basis of of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in processing and answering your inquiry. In this case, you have the right, for reasons arising from your particular situation, to object to this at any time. your particular situation, to object at any time to the processing of your personal data based on Art. 6 Para. 1 lit. f DSGVO. processing of your personal data based on Art. 6 (1) (f) DSGVO. We will only use your e-mail address to process your request. Your data will be deleted in compliance with legal retention periods, unless you have consented to further processing and use.

Customer account orders

Customer account

When you open a customer account, we collect your personal data to the extent specified there. specified scope. The data processing serves the purpose of improving your shopping experience and to simplify the order processing. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us without affecting the Legality, the processing carried out on the basis of consent until the revocation is affected. Your customer account will then be deleted.

Collection, processing and forwarding of personal data for orders

When you place an order, we collect and process your personal data only to the extent necessary to fulfil and process your order and to process your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR and is necessary for the fulfilment of a contract with you.

Your data will be passed on, for example, to the shipping companies and dropshipping providers you have selected, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of data transfer is limited to a minimum.

Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. The EU Commission has issued an adequacy decision for Canada. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified according to the TADPF. This data transfer takes place on the basis of contractual obligations that are comparable to those of the EU Commission's standard contractual clauses.

Forwarding of the e-mail address to shipping companies for information about the shipping status.
We pass on your e-mail address to the shipping company as part of the contract processing, provided that you have expressly agreed to this in the ordering process. The purpose of the forwarding is to inform you by e-mail about the shipping status. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke the consent at any time by notifying us or the transport company, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation.

Reviews Advertising

Data collection when writing a comment

When you comment on an article or a contribution, we only collect your personal data (name (name, e-mail address, comment text) only to the extent provided by you. The purpose of the processing is to enable comments and to display comments. display comments. By sending the comment, you consent to the processing of the transmitted data. transmitted. The processing is based on Art. 6 Para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing, of the processing carried out on the basis of the consent until the revocation is affected. Your personal data will then be deleted.

When your comment is published, only the name you have given will be published. In addition, your IP address will be stored when you submit your comment for the purpose of preventing misuse of the comment function, to prevent misuse of the comment function and to ensure the security of our information technology systems. By submitting your comment, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 Para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing. of the processing carried out on the basis of the consent until the revocation is affected. Your IP address will then be deleted.

Use of the email address for sending newsletters

We use your e-mail address, irrespective of the processing of the contract, exclusively for our own advertising purposes for sending newsletters, provided that you have expressly consented to this. The processing is based on Art. 6 Para. 1 lit. a DSGVO with your consent.

You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.

Use of Klaviyo

We use the service of Klaviyo Inc. (125 Summer St Floor 7, Boston, MA 02111, USA; ‘Klaviyo’) for sending newsletters as part of order processing.

We pass on the information you provide to Klaviyo when you register for the newsletter (e-mail address, first name and surname if applicable). The data processing serves the purpose of sending the newsletter and its statistical evaluation. In order to analyse newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This enables us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. In this context, we collect your personal data such as IP address, browser type and device as well as the time. From this data can be used to create user profiles under a pseudonym. The data collected will not be used to identify you personally. The data collected is only used for statistical analysis to improve newsletter campaigns. Your data is generally transmitted to Klaviyo servers in the USA and stored there. For the USA, an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Klaviyo has certified itself in accordance with the TADPF and is therefore committed to complying with European data protection principles. Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a targeted, effective advertising and user-friendly newsletter system. You have the right to object to this processing of your personal data at any time on grounds relating to your particular situation.
You can find more information on data protection at Klaviyo at https://www.klaviyo.com/legal/privacy-notice and under https://www.klaviyo.com/legal/data-processing-agreement.

 Use of Brevo (Sendinblue)

We use the service of Sendinblue GmbH (Köpenicker Straße 126, 10179 Berlin; "Brevo") for newsletter dispatch within the scope of order processing.

We pass on the information provided by you during the newsletter registration (e-mail address, first and last name, if applicable) to Brevo. The data processing serves the purpose of sending the newsletter and its statistical evaluation. In order to evaluate newsletter campaigns, the sent e-mail newsletters contain a 1x1 pixel graphic (tracking pixel) and/or a tracking link. This enables us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. In this context, yourpersonal data such as IP address, browser type and device as well as the time of opening. time of opening are collected. From this data, usage profiles can be created under a pseudonym. The collected data will not be used to identify you personally. The data collected is only used for statistical evaluation to improve newsletter campaigns. The processing of your personal data is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO from our overriding legitimate interest in a targeted, effective advertising and user-friendly newsletter system. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.

You can find more information and Brevo's privacy policy at: https://www.brevo.com/de/legal/privacypolicy/.

Enterprise management

Forwarding the e-mail address to shipping companies for information on the shipping status

We will pass on your e-mail address to the shipping company as part of the contract processing if you have expressly consented to this during the ordering process. The purpose of this disclosure is to inform you of the dispatch status by e-mail. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time by notifying us or the transport company without affecting the lawfulness of processing based on consent before its withdrawal.

Use of an external merchandise management system

We use a merchandise management system for contract processing as part of order processing. For this purpose, your personal data collected as part of the order will be transmitted to Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32.

The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is carried out on the basis of Art. 6 para. 1 lit. b GDPR.

Payment service provider.

Use of PayPal

We use the PayPal payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; ‘PayPal’) on our website. The purpose of data processing is to be able to offer you payment via the payment service. By selecting and using payment via PayPal, the data required for payment processing will be transmitted to PayPal in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.

All PayPal transactions are subject to the PayPal privacy policy. You can find this under: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

 Use of PayPal Plus

We use the PayPal Plus payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; ‘PayPal’) on our website. The purpose of data processing is to be able to offer you payment via the payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal, the data required for payment processing will be transmitted to PayPal in order to fulfil the contract with you with the selected payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR. For individual payment methods such as credit card via PayPal, direct debit via PayPal, PayPal reserves the right to obtain credit information on the basis of mathematical-statistical procedures using credit agencies. For this purpose, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received on the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contractual relationship. The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognised mathematical-statistical procedures and whose calculation includes address data. Your interests worthy of protection are taken into account in accordance with the statutory provisions. The data processing serves the purpose of credit assessment for the initiation of a contract. The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in protection against payment default if PayPal makes advance payments. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you based on Article 6(1)(f) GDPR by notifying PayPal. The provision of the data is necessary for the conclusion of the contract with the payment method you have requested. Failure to provide the data means that the contract cannot be concluded with the payment method you have selected.

Use of PayPal Express

We use the PayPal Express payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; ‘PayPal’) on our website. The purpose of data processing is to be able to offer you payment via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store and analyse data (e.g. IP address, device type, operating system, browser type, location of your device) when you access the website. Cookies can also be used for this purpose. The cookies enable your browser to be recognised. The use of cookies or comparable technologies takes place with your consent on the basis of Section 25(1)(1) GDPR in conjunction with Article 6(1)(a) GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. By selecting and using PayPal Express, the data required for payment processing will be transmitted to PayPal in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR. Further information on data processing when using the PayPal Express payment service can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS

Cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and transmission of the data they contain.

Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.

Under the following links you can find out how to manage (including deactivate) the cookies in the most important browsers:

Chrome:

https://support.google.com/accounts/answer/61416?hl=de

Internet Explorer:

https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox:

https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Safari:

https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies

Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognise your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognised even after a page change.

The use of cookies or comparable technologies is based on § 25 para. 2 TTDSG.

The processing of your personal data is carried out on the basis of Art. 6 para. 1 lit. f DSGVO due to our overriding legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our offer.

You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.

Use of Cookiebot

We use the consent management tool Cookiebot by Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark; "Cookiebot") on our website. The tool enables you to give consent to data processing via the website, in particular the setting of cookies, as well as to exercise your right to withdraw consent already given. The purpose of data processing is to obtain and document the necessary consent for data processing and thus to comply with legal obligations.

Cookies may be used for this purpose. The following information, among others, may be collected and transmitted to Cookiebot: anonymised IP address, date and time of consent, URL from which the consent was sent, anonymous, random, encrypted key, consent status. This data is not passed on to other third parties. Data processing is carried out to fulfil a legal obligation on the basis of Art. 6 para. 1 lit. c DSGVO.

You can find more information on data protection at Cookiebot at: https://www.cookiebot.com/de/privacy-policy/

Advertising tracking analysis

 Use of Google Analytics

We use the web analytics service Google Analytics from Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Irland, “Google”)

The data processing is for the purpose of analysing this website and your visitors and for marketing and advertising purposes. Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. Among other things, the following information may be collected: IP address, date and time of page view, click path, information about the browser and device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase data and the number of pages visited.

Website), location data, purchase activity. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Google Analytics uses technologies such as cookies, web memory in the browser and tracking pixels, which enable an analysis of your use of the website.

The information generated about your use of this website is usually transferred to a Google server in the USA and stored there. The EU Commission has not issued an adequacy decision for the USA.

The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at:

https://policies.google.com/privacy/frameworks and

https://business.safety.google/adsprocessorterms/

Both Google and US government agencies have access to your data. Your

data may be linked by Google to other data, such as your search history, your personal accounts, your usage data from other devices and any other data Google may have about you.

IP anonymisation is activated on this website. This means that your IP address will be truncated beforehand by Google within member states of the European Union or in other states that are party to the Agreement on the European Economic Area.

Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 p. 1 TTDSG in conjunction with Art. 6 para. 1 lit. Art. 6 para. 1 lit. a DSGVO.

The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO.

You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until revocation.

You can find more information on the terms of use and data protection at:

https://www.google.com/analytics/terms/de.html ,

https://www.google.de/intl/de/policies/ , and

 https://policies.google.com/technologies/cookies?hl=de

Use of Mouseflow

We use the analysis tool of Mouseflow ApS (Flaesketorvet 68, 1711 Copenhagen, Denmark; ‘Mouseflow’) on our website.

The data processing serves the purpose of personalising and analysing this website and its visitors. Mouseflow uses technologies such as cookies, tracking pixels and scripts. The cookies enable the internet browser to be recognised. The following information may be collected in the process: IP address, click path, information about the browser you are using and the operating system you are using, pages visited, time spent on our website, content viewed, location data. This data can be used to create user profiles under a pseudonym. The web tracking tool Mouseflow records randomly selected individual visits (only with anonymised IP addresses). This creates a log of mouse movements and clicks with the intention of randomly analysing individual website visits and deriving potential improvements for the website. The data collected using mouseflow technologies will not be used to personally identify the visitor to this website and will not be merged with personal data about the bearer of the pseudonym without the separately granted consent of the person concerned.

Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to this processing of your personal data at any time on grounds relating to your particular situation. To prevent data collection and storage by Mouseflow across all devices, you can set an opt-out cookie here. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Mouseflow again. You can find more information on the collection and use of your data by Mouseflow at https://mouseflow.com/de/privacy-policy/.

Use of HeatMap

We use the analysis tool of HeatMap Inc (6724 Monroe Ave, Eldersburg, Maryland 21784, USA, ‘HeatMap’) on our website as part of order processing. The purpose of data processing is to design, optimise and analyse our website in line with requirements. The tool is used to record the movements of site visitors on the website. This creates a log of mouse movements, scrolling behaviour, time spent and clicks on the website (so-called heat map). HeatMap uses cookies for this purpose. The following information may be collected: Information about the device you are using (screen size, devices, unique device identifier), information about the browser you are using, location data (country only). This data can be used to create user profiles under a pseudonym. The data is not used to personally identify the visitor to the website and is not merged with personal data of the bearer of the pseudonym. Your data may be transferred to third countries, such as the USA. There is an adequacy decision by the EU Commission for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Heatmap is not certified under the TADPF. The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TDDDG i.V.m. Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You can find more information on the collection and use of your data by HeatMap at: https://heatmap.com/privacy.

 Use of Shopify statistics

We use the statistics and analytics features of Shopify International Limited (2nd Floor Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website as part of an order processing arrangement. Shopify is an affiliated company of Shopify Inc (151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada) The purpose of the data processing is to analyse this website and its visitors. To this end, data is stored for marketing and optimisation purposes and provided in reports, analyses and statistics. In the process, the following device information is collected and processed, among others: Web browser information, IP address, time zone and some of the cookies installed on your device. When you navigate the website, information is also collected about websites or products accessed, the referrer URL (website from which you accessed our website), and information about how you interact with the website. For this purpose, technologies such as cookies as well as web beacons, tags and pixels (electronic files for recording information on how you navigate on the website) are used. The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 p. 1 TTDSG in conjunction with. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. You can find more detailed information on data protection at Shopify at https://www.shopify.com/de/legal/datenschutz, information on the order processing contract at https://www.shopify.com/de/legal/dpa and information on the cookies used at https://www.shopify.com/de/legal/cookies.

Use of the Meta Pixel

We use the Meta Pixel of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Meta") on our website.

Meta and we are jointly responsible for the collection of your data and the transmission of this data to Meta when the service is integrated. This is based on an agreement between us and Meta on the joint processing of personal data, which sets out the respective responsibilities. The agreement can be accessed at https://dede.facebook.com/legal/terms/businesstools. According to it, we are responsible in particular for fulfilling the information obligations pursuant to Art. 13, 14 DSGVO, for complying with the security requirements of Art. 32 DSGVO with regard to the correct technical implementation and configuration of the service, and for complying with the obligations pursuant to Art. 33, 34 DSGVO, insofar as a personal data breach affects our obligations under the joint processing agreement. Meta has the responsibility to enable the data subject rights according to Art. 15 - 20 DSGVO, to comply with the security requirements of Art. 32 GDPR with regard to the security of the service and with the obligations under Art. 33, 34 GDPR insofar as a personal data breach affects Meta's obligations under the joint processing agreement. The application serves the purpose of targeting visitors to the website with interest-based advertising on the social networks Facebook and Instagram. For this purpose, Meta's remarketing tag has been implemented on the website. This tag establishes a direct connection to the Meta servers when the website is visited. This transmits to the Meta server which of our pages you have visited. Meta associates this information with your personal Facebook and/or Instagram user account.

When you visit the social networks Facebook or Instagram, you will then be shown personalised, interest-based ads. The application also serves the purpose of creating conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag, as well as what actions are taken after being redirected to that website. However, we do not receive any information that personally identifies users. Your data may be transferred to the USA. For the US, there is an adequacy decision in place from the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself in accordance with the TADPF and is thus obliged to comply with European data protection principles. Your personal data is processed with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. You can deactivate the remarketing function "Custom Audiences" here. For more information on the collection and use of data by Meta, your rights in this regard and ways to protect your privacy, please refer to Meta's privacy policy at https://www.facebook.com/about/privacy/.

Use of Google Ads conversion tracking

We use online conversion tracking (visit action analysis) on our website. Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google). When you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognise that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Thus, there is no way that cookies can be tracked across Ads customers' websites. The information obtained with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified. Your data may be transmitted to Google LLC servers in the USA. There is no EU Commission adequacy decision for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/. The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) sentence 1 TTDSG in conjunction with Art. 6 (1) lit. a DSGVO. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. You can find more information and Google's privacy policy at: https://www.google.de/policies/privacy/

Google Ads Remarketing

We use the remarketing function within the Google Ads service. The operating company of the Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). With the remarketing function, we can assign our website visitors to specific target groups in order to subsequently show them interest-based advertising within the Google advertising network (e.g. on YouTube, Gmail or in the Google display network). For this purpose, Google places a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. We also use Google Ads Remarketing customer matching to create target groups. Here we transfer certain customer data (e.g. email addresses) from our customer lists to Google. Google matches the transmitted data with existing Google accounts. If the customers concerned are Google users and are logged into their Google account, they will be shown suitable advertising messages within the Google network (e.g. on YouTube, Gmail or in the Google Display Network). The personal data concerning you will be stored until the purpose of the data processing no longer applies and only to the extent permitted by law. Any further data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalise ads that you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data in order to create target groups. These processing operations are only carried out with your express consent in accordance with Art. 6 para. 1 lit. a) GDPR. The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may also be transferred without further guarantees or additional measures. You can view Google Ads' privacy policy and further information at: https://www.google.com/policies/technologies/ads/

Use of the remarketing or "similar target groups" function of Google Inc.

We use the remarketing or "similar target groups" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.

The application serves the purpose of analysing visitor behaviour and visitor interests. Google uses cookies to carry out the analysis of website usage, which forms the basis for the creation of interest-based advertisements. The cookies are used to record visits to the website as well as anonymised data on the use of the website. No personal data of visitors to the website is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.

Your data may be transmitted to Google LLC servers in the USA. The EU Commission has not issued an adequacy decision for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks.

The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 p. 1 TTDSG in conjunction with Art. 6 para. 1 lit. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1

lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.

You can find more information about Google Remarketing and the associated privacy policy at: https://www.google.com/privacy/ads/.

Use of Microsoft Advertising

We use Microsoft Advertising from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; “Microsoft”).

The data processing serves marketing and advertising purposes and the purpose of measuring the success of the advertising measures (conversion tracking). We learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, it is not possible to personally identify these users.

Microsoft Advertising uses technologies such as cookies and tracking pixels to analyse your use of the website. When you click on an ad placed by Microsoft Advertising, a cookie for conversion tracking is placed on your computer. This cookie has a limited validity and is not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Microsoft and we can recognise that you have clicked on the ad and have been redirected to this page. In doing so, the following information may be collected, among other things: IP address, Microsoft

identifiers assigned by Microsoft, information about the browser you are using and the device you are using, referrer URL (website from which you accessed our website), URL of our website.

Your data may be transferred to the USA. The EU Commission has not issued an adequacy decision for the USA. The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 p. 1 TTDSG in conjunction with Art. 6 para. 1 lit. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO.

You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until revocation. You can find more information on data protection and the cookies used by Microsoft Bing here.

Use of the Pinterest Tag

We use the Pinterest tag of Pinterest Europe Limited (Palmerston House, 2nd, Fenian Street, Floor, Dublin 2, Ireland "Pinterest") on our website.

The application serves the purpose of targeting visitors to the website with interest-based advertising on the Pinterest social network. For this purpose, the Pinterest conversion tag has been implemented on the website. This tag establishes a direct connection to the Pinterest servers when the website is visited. This transmits to the Pinterest server which of our pages you have visited. Pinterest assigns this information to your personal Pinterest user account if you are logged into the social network.

network. When you visit Pinterest, you will then be shown personalised, interest-based Pinterest ads.

If you reach our website via a pin on the Pinterest social network, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Pinterest and we can recognise that you clicked on the pin and were redirected to this page. The information collected with the help of the conversion cookie is used to create conversion statistics and thus to optimise our website.

of our website. The following information, among others, can be processed: Total number of users who clicked on one of our pins and were redirected to our website, sub-pages visited on our website (e.g. category or product pages), search queries on our website, your shopping cart contents, completed transactions. Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA. The data transfer takes place on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, available at:

https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-dataprotection/

standard-contractual-clauses-scc_de.

The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) sentence 1 TTDSG in conjunction with Art. 6 (1) lit. a DSGVO. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until revocation.

For more information on the collection and use of data by Pinterest, your rights in this regard and options for protecting your privacy, please refer to the Pinterest privacy policy at https://policy.pinterest.com/de/privacy-policy.

Plug-ins and miscellaneous

Use of the Google Tag Manager

We use the Google Tag Manager of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.

This application is used to manage JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. The data processing serves the purpose of designing and optimising our website in line with requirements.

The Google Tag Manager itself neither stores cookies nor does it process personal data. It does, however, enable the triggering of other tags that can collect and process personal data. More information on terms of use and data protection at Google Tag Manager Use Policy | Google Tag Manager – Google.

Use of social plug-ins

We use plug-ins of social networks on our website. The integration of social plug-ins and the data processing that takes place serves the purpose of optimising advertising for our products.

When integrating social plug-ins, a link is established between your computer and the servers of the social network providers and the plug-in is displayed on the page by notifying your browser, provided you have expressly consented to this. Both your IP address and the information about which of our pages you have visited are transmitted to the provider servers. This applies regardless of whether you are registered or logged in to the social network. Transmission also takes place for non-registered or non-logged-in users. If you are connected to one or more of your social network accounts at the same time, the collected information can also be assigned to your corresponding profiles. When using the plug-in functions (e.g. by pressing the button), this information is also assigned to your user account.

You can prevent this allocation by logging out of your social media accounts before visiting our website and before activating the buttons.

The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 p. 1 TTDSG in conjunction with Art. 6 para. 1 lit. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.

The social networks named below are integrated into our website by means of social plug-ins. For more information on the scope and purpose of the collection and use of the data, as well as your rights in this regard and options for protecting your privacy, please refer to the linked data protection notices of the providers.

Facebook of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) Meta Platforms Ireland and we are jointly responsible for the collection of your data and the transmission of this data to Facebook when the service is integrated. The basis for this is an agreement between us and Meta Platforms Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement is available at https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible in particular for fulfilling the information obligations pursuant to Art. 13, 14 of the GDPR, for complying with the security requirements of Art. 32 of the GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations pursuant to Art. 33, 34 of the GDPR insofar as a personal data breach affects our obligations under the joint processing agreement. Meta Platforms Ireland has the responsibility to enable data subject rights under Art. 15 - 20 GDPR, to comply with the security requirements of Art. 32 GDPR with respect to the security of the Service and to comply with the obligations under Art. 33, 34 GDPR to the extent that a personal data breach affects Meta Platforms Ireland's obligations under the Joint Processing Agreement.

Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA. The transfer of data is based, inter alia, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at:

https://www.facebook.com/legal/EU_data_transfer_addendum.

For more information on the collection and use of data by Facebook, your rights in this regard and ways to protect your privacy, please see Facebook's privacy policy at https://www.facebook.com/about/privacy/.

Instagram of Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland):

https://help.instagram.com/155833707900388.

Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-dataprotection/

standard-contractual-clauses-scc_en.

Pinterest of Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA).

https://about.pinterest.com/de/privacy-policy.

Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA.

Use of YouTube

We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin, Irland; “You Tube”) is a company associated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA); “Google”) on our website.

The function displays videos stored on YouTube in an iFrame on the website. In doing so, the data protection modu over the visitors of the website is stored. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA. The EU Commission has not issued an adequacy decision for the USA. The data transfer takes place on the basis of standard contractual clauses, among others, as appropriate guarantees for the protection of personal data, which can be viewed at:

https://policies.google.com/privacy/frameworks.

The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 p. 1 TTDSG in conjunction with Art. 6 para. 1 lit. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO.

lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation.

processing carried out on the basis of the consent until the revocation is affected. For more information on the collection and use of data by YouTube and Google, your rights in this regard and ways to protect your privacy, please see YouTube's privacy policy at https://www.youtube.com/t/privacy.

Use of Vimeo

We use plug-ins from Vimeo Inc. (555 West 18th Street New York, New York 10011, USA; ‘Vimeo’) on our website to integrate videos from the ‘Vimeo’ portal. When you access pages on our website that have such a plug-in, a connection to the Vimeo servers is established and the plug-in is displayed on the page by notifying your browser. As a result, both your IP address and the information about which of our pages you have visited are transmitted to the Vimeo servers. If you are logged in to Vimeo, Vimeo assigns this information to your personal user account. When using the plug-in functions (e.g. by starting a video by pressing the corresponding button), this information is also assigned to your Vimeo account. Your data may be transmitted to the USA. An adequacy decision of the EU Commission is in place for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Vimeo has certified itself in accordance with the TADPF and is therefore committed to complying with European data protection principles. The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TDDDG i.V.m. Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. For more information on the purpose and scope of the collection and further use and processing of the data by Vimeo, as well as your rights and options for protecting your privacy, please refer to Vimeo's privacy policy: https://vimeo.com/privacy

Use of Adobe Fonts

We use Adobe Fonts from Adobe Systems Software Ireland Limited (4-6 Riverwalk Citywest Business Campus Dublin, Irland; Adobe”) on our website.

The data processing serves the purpose of the uniform display of fonts on our website. In order to load the fonts, a connection to Adobe servers is established when the page is called up. Cookies may be used for this purpose. Among other things, your IP address and information about the browser and operating system you are using will be processed and transmitted to Adobe. Your data may be transmitted to third countries such as the USA and India. The EU Commission has not issued an adequacy decision for the USA and India. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks.

The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 p. 1 TTDSG in conjunction with Art. 6 para. 1 lit. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. You can find more information on data processing and data protection at: https://www.adobe.com/de/privacy/policy.html as well as

https://www.adobe.com/de/privacy/policies/adobe-fonts.html.

Data subject rights and storage period

Duration of storage

After the contract has been fully processed, the data will initially be stored for the duration of the warranty period and then, taking into account statutory, in particular tax and commercial law retention periods, and then deleted after expiry of the period, unless you have not consented to further processing and use.

Rights of the data subject

You have the following rights according to Art. 15 to 20 DSGVO if the legal requirements are met: the right to information, to correction, to deletion, to restriction of processing, to data portability.

In addition, you have the right to object to processing based on Art. 6 (1) f DSGVO and to processing for the purpose of direct marketing in accordance with Art. 21 (1) DSGVO.

Right of appeal to the supervisory authority

Pursuant to Art. 77 DSGVO, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.

You can lodge a complaint with the supervisory authority responsible for us, among others, which you can reach under the following contact details:

State Commissioner for Data Protection and Freedom of Information of North Rhine-Westphalia

PO Box 20 04 44

40102 Düsseldorf

Phone: +49 211 384240

Fax: +49 211 38424999

E-mail: poststelle@ldi.nrw.de

Right of objection

If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 Para. 1 lit. f DSGVO, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.

with effect for the future. After the objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the assertion, exercise or defence of legal claim.

last update: 26.07.2024